The marketing landscape is constantly changing due to emerging technologies and it can be hard to keep up with the latest trends. However, to stay competitive you need to be ahead of the curve so that you can take advantage of new marketing opportunities.
The aim of marketing is to acquire the maximum number of new leads while spending the least amount of money. It’s a tough nut to crack, but focusing on new trends can perhaps be the salvation when you’re struggling to make a dent in your marketplace. Here are a few trends to keep in mind.
Artificial Intelligence
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| Artificial Intelligence |
Artificial intelligence has taken big steps forward in recent years, and that trend is going to continue in 2018. In particular, AI will be used to drive customer conversions by interpreting the behavior of the lead. Predicting what the customer wants to buy next, and when, is key to driving conversions.
Furthermore, AI can help deliver a personalized marketing journey. Through SMS, push notifications, email marketing and content recommendations, AI can make suggestions that match customer interests. It achieves this personalization by implementing mass-scale automated A/B testing to determine the best way of doing things. The algorithm updates itself to improve the personalization of future marketing.
Our agency is utilizing AI marketing by optimizing paid advertising campaigns. The AI-based algorithm analyzes the performance of a PPC campaign and improves them to achieve higher profitability.
Live Video
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| Live Video Rising Trend |
According to research from Livestream and New York Magazine, 80% of those surveyed shared they would rather watch a live video from a brand than read a blog post. Therefore, live video feeds will continue to explode in the coming year. Nowadays, all the top social media platforms allow live feeds to deliver content.
What will set you apart is how creative you get with live video. Posting one for the sake of it isn’t going to generate buzz around your services and products. Try to give valuable information or a perspective that viewers cannot get elsewhere. For instance, if you’re promoting a rock concert, give a behind-the-scenes look via the live feed.
Our agency uses live video to highlight the positive aspect of products. Interactive video feeds allow customers to ask questions that can be answered right away. This leads to higher levels of user engagement via social media portals.
Voice Search
It’s estimated that by 2020, over 50% of search queries will be voice-based. As the voice recognition algorithm improves, the popularity will rise and potentially take over text-based queries.
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| Voice Search Queries |
When optimizing for voice search, it is important to note that the majority of search results are provided by featured snippets. Therefore, you need to optimize your content to achieve as many featured snippets as possible. One way to do this is to ensure the targeted content appears directly below a subheading that asks the question. Also, a limited number of words should be used — around 45. The featured snippet takes up a relatively large amount of screen real estate on the search results page, which means click-through to your website is going to rise. As reported by Ben GoodSell, a traffic increase of 677% is possible.
Our agency is currently using strategies to optimize for voice search by targeting features snippets. It’s a hit-and-miss strategy, but by actively targeting featured snippets, the number of voice search traffic has increased.
Micro-Influencers
As social media is gaining popularity, the average Joe is increasing the size of their following. Businesses can take advantage of cost-effective influencer marketing to raise brand awareness.
Instagram is one of the hottest places to practice the art of marketing via influencers. It’s a billion-dollar industry, and the platform reaches up to 500 million people on a daily basis. Gary Vaynerchuk stands by the notion that Facebook Ads and Instagram influencers are two of the most cost-effective methods of marketing today.
Privacy Protection
A selling point in your marketing message might have to be privacy protection because of how widespread the problem is becoming. In 2017, 143 million Americans were affected by the Equifax breach, one of the biggest breaches of this kind in recent years, and it doesn’t help that the breach in question is a consumer credit reporting agency.
To ensure your marketing message can induce a sense of trust, here are some key ways to increase credibility:
§ Make sure your contact information is up to date
§ Prominently display all security badges
§ Make sure pages load quickly
§ Secure your checkout process
§ Share customer testimonials and reviews
Conclusion
Marketing has never been so exciting with new possibilities emerging on a yearly basis, and 2018 will be no different. The trick is to move on new trends by acting fast and implementing strategies with confidence.
While the strategies outlined in this article are all likely to tilt the odds of success for many businesses, other methods should be explored. Keep an eye out for new, unforeseen marketing opportunities to get the jump on your competition. Be proactive about formulating new marketing strategies, and 2018 will offer a wealth of new opportunities.
Written by:
Kenny Tripura
Co-founder and managing director at Edkent Media, a boutique digital marketing agency servicing local, startups and enterprise companies.
How do you pick a yacht broker to market my vessel? How do you encounter the very best yacht broker to market my boat? They are questions that you simply like a yacht owner may ask when it's time to sell your boat. Within my transactions with sellers, I've found that almost all, if not completely of these was clueless that when picking out the brokerage to represent them. Their preference is made arbitrarily it might appear. When you're ready, you have to look for a first-class yacht brokerage that you could depend on. A few of the factors that you ought to consider are honesty, value and competency. To know more about yachts for rent, visit our website today!
A yacht is a big expenditure and lots of people choose to purchase one from the yacht brokerage. A brokerage sells boats to interested people for any commission. Clearly, before you decide to consider which to choose when selling, you will need to know about the commission fee they charge it's a standard 10% within the trade.
Obviously, you need to search for honesty inside a yacht broker. Nobody cares to do business with a dishonest person by any means, however, many individuals are very dishonest without seeming to become. Browse the status from the brokerage prior to making dedication, and make certain there are no complaints filed against them. The brokerage ought to be competent with regards to prices your yacht. Your yacht brokerage should have a very good understanding from the market and just how much to cost your boat.
Look for skill inside a yacht brokerage. They ought to will be in the trade for a while. The more, the greater, clearly, because this shows they are able in which to stay business. They're not going to have only the chance to market your yacht in a respectable cost, but additionally manage to get the perfect yacht if you're searching to purchase a different one from the broker.
To be able to locate the best yacht brokerage, you have to look around. Speak with many people before you get more comfortable with one. Request and make contact with references. Never cope with a brokerage that's aggressive or insists that you simply place your signature on the contract that you don't understand. These legal contracts are binding. If you don't keep the listing contract, you can examine by having an attorney. Additionally, keep in mind that purchasing a boat is much like purchasing a house. You will need to investigate business while you would a house brokerage business.
Here are a few inquiries to pose while searching for that top yacht brokerage. Utilize this list to determine which Broker is the best for you.
Are you going to co-broke along with other Brokers who may have a purchaser that may purchase my vessel? Can i have it on paper? We've it within our listing agreement we always co-broke along with other Brokers. If you fail to have it on paper the broker is much more concerned about his commission you may choose to will lose out on a purchase. Want to get more information on expensive yacht for sale? Visit our website.
How reachable will you be in my experience, buyers along with other Brokers? We make phone calls frequently with other Brokers and watch for days to listen to away from them. My mobile phone and PC are continually for you can achieve me if you want to so can buyers!
Does your organization sell yachts full-time or perhaps is brokerage only a passion? Numerous Brokers get it done within their spare time just like a hobby. In case your Broker won't act for you personally full-time, 7 days each week, and holidays as needed, you have to select another company.
How lengthy does your listing agreement last? Can One cancel if I wish to? Our listing agreement is perfect for a preliminary 6 several weeks. Our rule is the fact that if you're not happy with our services, we'll release you anytime at the request next initial period. Most brokerage listing contracts have a notification clause in small print that claims you're obligated to provide them a 90-120 day written notice before you'll be released.
How can you market my boat? Advertising and marketing vessels is associated with exposure. It is a well-known proven fact that today's boat buyers shop the net almost solely for his or her yachts. Here you're! The simple truth is statistics show about 90-8 % of boat sales transpire because of internet publicity. Inquire about the net sites the brokerage uses to promote boats and yachts. Getting your boat on 10 little-known internet sites nobody will find is ineffective. Inquire the way the brokerage has completed internet search engine optimization and what number of visitors visit their sites each month via search engines like google. About 63% in our website visitors reach out to us using a internet search engine. It's been listed in all of the most basic search engines like google including Google, Yahoo, Bing, Dogpile, yet others.
Ask what terminology the web website is rated for the site could be Googled and discovered on-page 1 for "used trawlers", "used motor yachts", "used cruisers", and lots of other search phrases. Possibly that's the way you located us? Can your best brokerage approve that the yacht will turn up on the internet the first page? At our brokerage, we all do warrant it with every boat listed.
The number of website visitors arrived at your website seeking yachts? We frequently experience over 18,000 appointments with our site monthly, thousands greater than the Yachtworld internet website.
Find out if the brokerage take advantage of the Yachtworld website, the worldwide mls site. This internet web site is the multiple listing website where we share listings along with other Brokers. You will find, our vessels take presctiption there.
Global marketing is a huge issue to all of us it creates consumers. Are you aware we have had website visitors from as much as 78 countries this year from countries for example Australia, Norwegian, Canada, France, Finland, Nz, Australia, Uk, and Germany on this internet site, simply to name a few? We offered about 6 vessels to foreign customers this past year. Request the way a brokerage markets worldwide.
Will the brokerage employ direct email marketing and advertising? We keep an e-mail list of countless 1000 boaters, a great number of whom are purchasers. On the bi-monthly basis we email these buyers having a publication about new vessels available on the market, cost changes, boating headlines along with other subjects of marine interest. Your yacht is going to be marketed here. It transmits people to the web site.
Will the brokerage keep up your blog? We conserve a blog to assist educate new clients towards the boating community your yacht is going to be published there also. It's also listed in Google daily and produces countless visitors every day. We publish towards the blog two times weekly. We furthermore conserve a Paradise Yachts existence on Face Book, the social networking internet website where we communicate with other boaters many of our supporters are boat buyers attempting to locate the very best boat.
We are among a couple of brokerages that utilize Youtube to advertise your boat via narrated videos describing her features. Your yacht is going to be featured because well. Additionally, we be a part of 60-another social bookmark submitting websites using the only intent of getting the buying public for your yacht.
How would you keep me informed from the progress of the marketing? At Paradise Yachts we regularly hear how other Brokers obtain a listing and do not let customers understand how things progressing. You'll listen to us regularly about every 6 days. I like delivering an email outlining the way i comprehend the universal market, the number of boats like yours have offered and also at what value, exactly what the costs are with boats like yours available on the market, or no boats much like yours have joined the marketplace and just what, or no, recommendations I must improve our online marketing.
The number of boats would you retain in inventory? I love to maintain from 25-35 vessels within my selling inventory. With this particular amount, I can keep an eye on each boat's monthly progress, measure the traffic each yacht will get, examine the other boats like yours can sell for and you informed on her behalf progress. More boats and you'll grow to be yet another number.
Exactly what do you undoubtedly comprehend about yachts maybe you have owned one? I've offered several vessel since the buyer completed his analysis and located me while he recognized I personally possess a trawler. The customer searched for me out because of my yacht possession and know-how. I possibly could talk the talk to him.
And finally, ask your broker for a summary of yachts which have offered previously year. Has he offered any boats similar to yours?
In conclusion, don't merely choose the Broker which are usually lower in the local docks. He might take more time around the course than you need to do. Perform some Internet analysis and get numerous inquiries to know you are receiving the Broker that has your own interest in your mind.
