Digital Marketing Definition
Digital Marketing is about the marketing of products or services through
Digital Technologies such as the internet, mobile phones, electronic media, digital
display advertising (banners) and any other digital medium. In other words, Digital Marketing is a process of creating and preserving
customer relationship through online activities to facilitate the concepts and promotion
of goods or services to achieve the goals of both the companies and the consumers.
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| Digital Marketing creates customers' relationship through online activities. (Photo from Startup Stock Photos) |
Digital Marketing is also known by other names like online marketing,
internet marketing, and web marketing. Over the time, digital marketing has become
more popular particularly in certain countries. In the USA, internet marketing is
still widespread; in Italy, it denotes as web-marketing but in the UK and all other
countries of the world, digital marketing has become more popular as a common term
especially after the year 2013.
Digital Marketing has changed the way for brands and businesses to
utilize technology and digital marketing for their business activities. Nowadays,
Digital marketing campaigns are becoming more customary and resourceful, as digital
platforms (such as social media) are increasingly integrating into marketing plans
as well as daily life. Now the people are using digital devices instead of going
to physical shops or markets.
Simply speaking, Digital marketing is a form of promoting products
and services to the targeted consumers at the right time using various digital channels
through customer’s preferred channels. These channels are accessed via desktops,
mobile, tablets, smartphones, game consoles and can effectively deliver personalized
content and promotions.
Due to revolutionary involvement of digital technologies,
internet, web, social media, and mobility, organizations are promoting digital channels
for wider and more effective customer reach, by launching multiple specific campaigns;
global and regional. This digital involvement
helped the marketer to deliver cost-effective and personalized customer messages
as compared to traditional marketing such as print, television, direct mail etc.
The companies are using different digital marketing tools and techniques to make
a successful and the best marketing strategies such as:
Inbound marketing
Inbound marketing involves publishing contents online in the form of
online campaigns, social media marketing, search services, podcasts, portals, e-journals
Outbound marketing
Outbound marketing includes e-mail marketing, RSS (Really Simple Syndication)
feeds and others. As per the recent survey of 3300 business executives from various
industries, 34% of a company’ s leads come from inbound marketing and 22% come through
outbound marketing.
