Influencer Marketing
The specific persons who can influence the
target market are called influencers. Influencer marketing finds
the specific persons to influence the potential customers rather than a target
market and familiarizes its marketing activities for these influencers. The
influencer contents can be created as reference advertising to play a role for
the potential buyer, or third party. These third parties can be either supply
chain (retailers or manufacturers) or may be so-called valuable influencers
such as industry analysts, professional consultants, journalists, and
researchers.
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| Influencers play vital role to inspire Potential Customers. (Photo by Gordon Johnson) |
