What is Lead Generation and Marketing Qualified Lead?
Marketing lead generation is a process of building and instigation consumers’ interest or behavior into any product or service of a company. Such lead can be generated by making a list of target consumers, generating e-newsletters, or promoting sales.
A Marketing Qualified Lead is that you should feel out the sales prospect to know whether your product is affordable and it fulfills the requirements of your customers or not. A successful lead generation will help your sales team to improve their productivity and sales, thus aligning their marketing activities.
Here we explain Seven Awesome Tactics to generate marketing qualified leads and you will find a huge flow of new traffic to your website.
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| Generate Marketing Qualified Lead by 7 Strategies. (Photo by Gerd Altmann) |
Article Marketing
Article writing is a great tool and it brings huge traffic or leads to your business. You must have only 30 minutes a day to spend on writing an article about your product or brand to introduce it massively to a large number of potential consumers. This can generate a successful marketing lead for promoting your new brand as well.
Forum Marketing
Today forum marketing is on its rise. It is an incredible way to explore, analyze, and promote the new product or brand. You can ask questions about any product or service, give answers to other questions as per your experience, and build your respect with business partners.
For this activity, you must have 20 minutes a day to spend on writing your views in online forums. But you make sure that you are not spamming this forum. You can get feedback about your new brand instantly in forums and generate a decent amount of traffic to your business.
Video Marketing
Video sharing is a great tool for generating new leads to your website. Therefore, video marketing is an awesome technique for free online advertising. You know there are hundreds of website for video sharing. If you succeed to shoot a valuable content in video sharing and spread it across the internet, you can generate endless traffic to your website.
For this activity, some social media website are a great source of spreading your video on the internet such as Facebook, Twitter, and Instagram, LinkedIn etc.
Pay Per Click Marketing
Although Pay per Click marketing is an unsafe method of generating traffic and leads to your site when you are unable to understand this process. But you can succeed in adopting PPC Marketing methods and procedures, and generate huge traffic to your site.
Banner Advertising
Banner advertising is used to promote the product or a brand. It is also called ‘Display Advertising’. A banner ad can bring the visitor from host page to advertiser’s webpage. Banner Ad can be static or animated depending on the technology used to create it.
The main purpose of the banner advertisement is to generate leads and traffic to a specific webpage to promote a brand. Banner ads are used in forms of .jpg, .png, .gif or a multimedia object. These are generally placed on high traffic websites that deliver attractive, interesting and valuable contents on it. You need to offer something real, genuine and make your ad blend into the rest of the content of advertising.
Press Releases
A press release is the same as article marketing. It is a written communication that displays specific but brief information about a product or brand recognition, any event, or other happenings.
The main purpose of the press release is to promote something significant with a professional look and better structure. There are a lot of press release websites on the internet from where you can copy a valuable structure. Although press release is not a guaranteed marketing tool, sometimes it can bring a lot of new visitors to your site.
Ezine Advertising
What is Ezine? Ezine is a newsletter that is delivered daily, weekly or bi-weekly to the followers or customers of a company to subscribe or request information they want, from a particular market niche. So Ezine Marketing is a strategy to promote your business online. Ezine is the fastest way to reach thousands of customers quickly via email. Ezine contains a list of potential customers for sending numerous emails at a time.
A successful Ezine Marketing campaign will increase sales and conversion as well as bring more traffic to your site. So it is possible with “Ezine Advertising” to bring thousands of visitors to your landing page and generate hundreds of leads in just 24 hours for free.
These ‘Seven Marketing Strategies’ will enable you to bring huge traffic and new leads to your website and sustain it for rest of the time. But make sure before using these strategies that you have tracked and tested everything correctly for getting the best return on your investment.
