Digital Marketing Strategist job description consists
of all essential skills and qualifications as you look for in a candidate. If they work in a digital marketing agency,
a better question might be, what don’t they do? This is because digital technology
has penetrated into all fields of marketing. Therefore, the digital marketing
strategist job description has extended manifold.
Digital Marketing Strategist Job Description : Duties and Responsibilities
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| Digital Marketing Strategist is responsible for all Strategic Plans. (Photo by FotografieLink) |
Digital
Marketing Strategist, in any organization, is generally responsible to:
v Formulate
digital marketing strategies using tools and techniques such as designing websites
or blogs, launching marketing campaign, sending emails to potential customers,
and identifying social media channels for advertisements.
v Analyze
web traffic stats, monitor Search Engine Optimization,
Search Engine Marketing, sales performance
metrics to forecast trends, and recommend solutions to boost web manifestation.
v Conduct
the website audits for quality of contents, and ensure
global presence of a product or brand.
v Conduct
a research of products or services about current strategies and find out new marketing
opportunities.
v Build
a strong customer relations through social media
and cooperate with marketing, sales, design, and content teams to enhance customer
experience and ensure brand reliability.
v Stay
up-to-date with the development of modern technologies and introduce best practices
in digital marketing.
v Work closely with other digital marketing specialists
for implementation and management of best marketing strategies.
v Provide awesome opportunities to the clients to utilize
digital technologies to improve their overall Marketing Mix (Product, Price,
Place, and Promotion).
v Be an
important part of a small team.
Proficiency Requirement
v Adequate
knowledge of using Search Engine Optimization
(SEO), SEM and CRM software.
v Proficiency with Google Analytics, Google
AdWords campaign development, popularity on social media platforms, and SEO
skills.
v Compact
knowledge of using web-analytics tools like Google Analytics and online
marketing tools & techniques such as Social Media Marketing, Pay-Per-Click, and Reporting
Conversion Rate Optimization (CRO).
v Basic
knowledge of HTML, Java Script, CSS, website designs, online advertising, email marketing, and ecommerce marketing.
v Comprehensive
knowledge of B2B Marketing and lead generation.
v Having
good analytical, project management and communication skills (verbal and
written).
v Proficiency
in using all MS Office products.
v Handling
of multiple accounts of their clients and identifying the competitors across
multiple markets.
v To be
a deadline driven.
v Strong writing and spoken fluency in English and presentation
skills.
Work Experience (Bonus Points)
v Suitable
work experience in a firm as Digital Marketing Manager or Strategist.
v Certified
by Google AdWords and Analytics.
v Minimum three years w0rk experience in a strategic
marketing cadre.
v Basic knowledge of marketing principles and dealing
skills with international markets.
Degree (Education) Requirement
v BSc
Degree in Marketing, Advertising or relevant field
Salary, Perks and Privileges
Digital
Marketing Strategist Salary
The digital
marketing strategist salary differ from region to region. However, average per
year salary along with Bonuses and additional privileges is:
§ Salary : $ 38,734 – $97,559
§ Bonus : $ 139 – $14,656
§ Profit
Sharing : $ 0.00 – $11,878
§ Commission : $
3,537 – $30,000
§ Total Pay : $ 38,055 – $100,405
Digital Marketing Strategist Salary
in New York (America)
As per salary figures provided by 1,514
employees and users of different companies, the average salary ranges from
$63,128 per year for Marketing Specialist to $78,281 per year for Digital
Strategist. However, the minimum salary of Digital Marketing Strategist may
differ from region to region and it should be consulted with the employer for
actual figure. The average salary range is:
§ Digital Strategist : $ 78,281 per year
§ Marketing Specialist : $
63,128 per year
§ Advertising Sales Representative : $ 67,556 per year
Perks and Privileges
v Handsome
salary package as per work experience.
v Paid
vacation (holidays) by the company and fifteen days of PTO per year.
v Post-retirement
benefits.
v Health
and Dental care facilities by the company.
v Short
and long term Disability Insurance or yearly stipend for health, life and other
insurance.
v Participate
in company’s events and conferences.
What does a Digital Marketing Strategist do every day?
Digital Marketing Strategist helps his clients to use
the internet in a best way for obtaining their targets, as they set. Digital marketing
strategist starts with the audit of his clients as well as competitors’ digital
assets. In routine, Digital Marketing Strategist work intently with advertising
and brand strategists to improve the websites’ global presence and digital marketing
strategies. This team work provides one actionable platform to all the planners
for implementing their strategies through digital and social
media channels. To know more about digital strategists, please visit article
“What does a Digital Marketing Strategist do?”
Key Responsibilities of Digital Marketing Strategist
Digital Marketing Strategist is liable for improvement
in following three areas:
Digital marketing strategy
v Plan the best digital marketing strategies utilizing online tools and
techniques.
v Become aware of the opportunities to apply modern
technology for improving overall marketing strategy.
Search Engine Optimization (SEO)
v Find out new visitors and get improved SEO of the
web.
v Generate more traffic to the web and show good
impact of the business through creating SEO-optimized contents.
v Succeed the main strategies like inbound marketing,
Pay per Click, Google AdWords and Search Engine Optimization.
Brand Management
v Device and manage various programs to build Brand equity
and value.
v Regularly measure the brand’s position in market to
achieve strategic objectives.
v Identify and apply the most effective digital marketing tools to display unique value proposition for the brand.
