eCommerce Marketing | Online Marketing Domains

What is E-commerce Marketing?

E-commerce is somewhat different from e-business. E-Business consists of exchanging all electronics-based information between the companies and customers. In contrast, E-commerce consists of buying and selling practices using electronic media, mainly the internet. E-Marketers sell their products or services through the electronic media or the internet rather than physical marketplaces. They use e-markets to sell their products or services online. The customers or buyers use e-markets to search for product information, identify their demands and place orders using credit cards or other sources of electronic payment.

eCommerce has made the transactions easier than physical. (Photo by Mediamodifier)

E-commerce contains e-marketing, e-purchasing or e-procurement. E-Marketing is the marketing side of e-commerce. It involves the company efforts to communicate customers about the product, promote and sell products or services over the Internet. Thus, Amazon.com, LLBean.com, and Dell.com conduct e-marketing at their websites. The flip side of e-marketing is e-purchasing, the buying side of e-commerce. It contains the companies purchasing goods, services, and information from online suppliers. In B2B buying, all e-marketers and e-purchasers gather through e-commerce network.

Online Marketing Domains

There are Four fields of online marketing:

B2C (Business to Consumer) e-commerce involves selling goods or services online to the final consumers.

B2B (Business to Business) e-commerce helps the marketer to serve present customers more effectively, achieve buying efficiency and better prices through B2B trading networks, auction sites, product catalogs, barter sites, and other online mediums to reach new customers.

C2C (Consumer to Consumer) e-commerce is online sharing of goods and information between the final consumers. On the Web, much C2C communication occurs between the interested parties over a wide range of products and subjects. The internet provides excellent means to the consumers for buying goods or exchanging information directly with each other. For example, eBay, Amazon.com Auctions, and other auction websites offer popular market-spaces for displaying and selling almost anything such as art and antiques, coins and stamps, jewelry, computer and consumer electronics.

C2B (Consumer to Business) is the online connection in which the consumers search for sellers, learn about their products and initiate demands. This is the final e-commerce Domain. Today, the consumers are finding it easier to communicate with companies through the internet and most of the companies are inviting the prospects or customers to submit their suggestions and feedback through the company website. Now, in the present digital age of marketing, consumers can search out sellers easily on the Web, learn about their offers, initiate demands and give feedback. Using the internet and websites, consumers can make dealing and drive transactions with the companies. For example, using Priceline.com, would-be buyers bid for airline tickets, hotel rooms, rental cars, and even home mortgages, leaving the sellers to decide whether to accept their offer.

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