How to Formulate a Successful Digital Media Strategy?
While a huge majority of businesses have entered the Internet and
almost every person uses mobile phones, many organizations fail to get full
benefits of the incredible potential to link with their clients that these
prominent digital media platforms provide. A digital media plan should be a significant
element of your complete marketing strategy. Following 18 tactics
will help you to develop a new Digital Media Strategy to
promote your products or services:
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| A digital media plan should be a significant element of your complete marketing strategy |
1. Text Messaging
Text messaging is a more powerful and popular tool to cognizant
your customers about the company’s special promotions, new products, and
forthcoming events. Today, almost everybody has a mobile phone. So, you can ask
the cell numbers from your clienteles by offering exceptional promotions
entirely via text message. The direct emails, websites, ads, billboards, and
radio announcements are also powerful tools to support your text messaging
opportunities. A persuasive message can attract your customers or prospects attention.
2. Intranet Communication
An intranet website is also a powerful and distinctive way of
communication within an organization and company to connect with the employees
and to boost-up staff morale by announcing pay up-gradation, promotions,
birthday celebrations, and different company’s functions. Your employees can
also publish the relevant photographs on an intranet site.
3. Promote Business-to-Business (B2B)
Like as an intranet, ‘Extranet’ also provides an opportunity for
the users, usually the businesses, outside the company to share a large amount
of data and exclusive information with other businesses (sometimes your trade
partners) containing trade catalogs.
4. Use of Web Banner Advertisement for Promotion
You can promote special offers through web banner advertisements
on your websites that your customers likely to visit. These advertisements
should be visually compelling and be linking to the products or landing pages
on your websites.
5. Revamp Your Site with Website Widgets
You can implant website widgets on your web page or blog. These
are small programs to show ads, research information, or even pictures. Through
these widgets, you can track visitors on your site and also record the
perception of visitors about your site. A Google search for website widgets
will produce a huge amount of data or information about how you can easily
produce and show these thrilling interactive programs.
6. Use of Podcasts for Providing Information, News, and
Product Reviews
You can use audio or video files on your website, which are called
‘Podcasts’ for the visitors to listen or watch. There is a great variety of
Podcasts creation software on the internet that your visitor can use to
download audio or video files from your web into their MP3 players. So these
podcasts should be used to advertise the special events, provide customer
testimonials and appraisals, and provide instructional videos.
7. Post Streaming Videos to Deliver Fresh Information to Your
Customers
When you develop a creative and outrageous video and post on
YouTube, it goes viral and millions of people view it. You can create a link to
such video on your website or blog that delivers important information to your
customers and generate more interest in your products or services.
8. Chat with Your Customers through Instant Messaging
Instant messaging is a powerful platform being used by millions of
adults to communicate online with each other. Alongside, online forums and chat
rooms are being used to inquire about the products or services, customer
participation in collaborative discussions, or positive criticism by the
customers.
9. Plan Webinars to Increase Your Visibility by Proposing
Educational Programming on Your Website
Webinars (Seminars and Meetings on the Web) are becoming more
popular with the passing of time. These are completely web-based communications
and expedient means to deliver instructive and product information to your
clients or customers. To conduct these webinars, you will need to buy
web-hosting software.
10. Conduct Virtual Trade Show
The existing vast technology has reduced spending a huge amount of
money on arranging live trade shows. Apparently, live trade shows are perfect
for many products and services. The attendees can get access to these live
trade shows at their convenience. These virtual trade shows can include product
videos, live demos, and even entertainment.
11. Deliver E-mail Alerts for Special Deals
Email alerts are a winning tool to keep your customers aware of
special deals, grand openings, and new promotions of the company. The smart
marketers collect e-mail addresses from their customers as more as possible.
The best approach to collect e-mail addresses from your customers is at points
of purchase, or while offering an incentive such as giveaway or discount. Once
you have collected numerous e-mails from your potential customers, use these
emails to deliver alerts for your special deals and new promotions to keep your
customers aware.
12. Create Your Own Email Domain
To promote your business, you must have a personalized e-mail
address while corresponding to the potential customers.
13. Drive People to Your Website with Collateral Materials
You have spent a valuable time and much money to create and
maintain your website or blog. Make sure the availability of collateral
materials on your website to drive people; for example direct mail, business
cards, outside advertising, radio and television ads.
14. Promote Media Channels, Including Social Networks
Social media networks such as Facebook, Twitter, LinkedIn,
Foursquare, and YouTube are increasingly promoting the businesses. You need to
use these phrases “Connect with us on Facebook, Twitter, LinkedIn, and YouTube”
along with logos for these social media, on business cards, print ads,
brochures, and direct emails.
15. Offer Free Wi-Fi (Wireless Internet)
To make your customers more convenient, provide free Wi-Fi
internet facility at your restaurant, coffee shop, or any other business where
you want customers to be more comfortable. As a result, the more time they
spend in your location, the more money they are likely to spend.
16. Pay per Click
Google provides great advertising programs such as Google AdWords
and Google AdSense that allows you to create your own ads and run these ads on
your websites or blogs. You will be paid only when people click on your ads.
17. Create ‘Forward This Link’ Options
If you have a strong promotion and interesting information, you
can create ‘Forward This Link to Friends’ options on your emails or Web sites.
The vigorous information, you are offering might spread like wildfire to
millions of potential customers.
18. Optimize to Make Mobile Friendly Website
Today, almost everyone is turning away from the conventional
desktop and laptop computers to get access to the Internet through their mobile
phones and tabs. You need to make your website mobile friendly by using basic
fonts and avoiding advertisement congestion that will occupy more screen space
and eliminate many plug-ins.
