What is Content Automation?
Content Automation is
a development process of contents on a website that are automatically generated
using a tool or script on the website. It is an SEO technique which seems good
sometimes, but sometimes it has many bad effects on the website.
The Multinational
companies, already wrestling to reduce costs, are creating a huge strain on
content processes to deliver the right content to the right people, at the
right time and right place. Although, it gives sudden growth in the ranking on
Search Engine Result Pages (SERPs), but not a long-term technique. Very soon,
it will be detected as a spam website and removed early from the search engine.
From content creation to publishing and delivery, the outdated content
processes of yesterday are getting in the way resulting loss of money, wasting
the time and resources, and sometimes your content is lost altogether.
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Content is King, thus Content Automation is necessary. (Photo
by Suomy Nona)
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Advantages of
Content Automation
§ The website becomes very large at a less time by creating content
automation.
§ Less man-effort is required for the contents, as generated
automatically. As the contents generated automatically, so you will be careful
of indexing strategy of Search Engine that will give you sudden growth in
Search Engine Result Pages (SERPs).
Disadvantage
of Content Automation
§ The website will be dropped suddenly or seems dead due to
automatic generation of contents and carelessness for indexing in the search
engine.
§ Content automation will disrupt the search engine rules.
§ Doorway pages are occurred due to automatically generating the
contents and the links.
§ Keyword stuffing also occurs as the contents are generating using
tools and following a frame.
§ As a result, the website will be banned or blacklisted from the
search engine.
Content
Automation Strategy
The process to create, manage, publish and deliver
a content is so cumbersome and challenging for an organization. A poorly
organized content strategy is almost the same as having no strategy at all. A
careful automation strategy necessitates the indexing of contents for search
engines. Following four steps strategy will help international companies to
help streamline their content processes. Most of the industries such as energy,
finance, government, and manufacturing etc. are implementing such strategy to
reduce costs and time.
Create. The authors of content automation can create smart contents by creating
reusable content components instead of creating documents. The smart contents
are the basis for content automation. The authors can create and reuse content
components, images, tables, charts, data and video and tag contents manually
and automatically.
Manage. The authors of the content can cut days or weeks from content
processes and they can instantly preview how their content will
look in its final published form as a pdf, HTML, or even in a shape of the
mobile app. The status-based workflow enables efficient routing of content for
review and approval. As the content component updated, the updated content must
be reviewed and approved only once.
Publish. The authors can reduce the publishing timeline of a content from weeks
to seconds. The publishing templates allow the organizations to dramatically
cut down the number of documents they need to manage. The content components
are assembled automatically for the right audience and right media; including
text designing, table assembly, the creation of dynamic charts, insertion of
required legal text, depending on the output. The content automation helps the author to optimize the print and static
pdf files in such a responsive format which is suitable for the latest digital
devices.
Deliver. Deliver the right content to
the right person at the right place and the right time through a range of
delivery systems which are essential to a fully streamlined content life-cycle
such as publishing a pdf file content to your enterprise content management
system, XML to a Web Content Management System, or HTML to apps accessed by
customers using latest mobile devices.
