What's in a name? Everything: A vibrant brand is what keeps a prospective customer interested long enough to view your offerings.
“Know thyself.” It’s an old saying, but one more business owners would do well to heed. There are many brand-related mistakes an entrepreneur can make, like overdoing an ad campaign or not being transparent about your products, but perhaps the biggest mistake an entrepreneur can make is having a poorly defined brand identity. And yet, it happens all the time.
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| Using these 5 Steps, make your brand identity more strong. (Photo by Hans Braxmeier) |
Why is this such a big deal? Think about when you go to a job interview, you will probably dress a certain way, highlight key experience or maybe even modulate your voice to be different than it would be in casual conversation. Essentially, you’ve created a persona that you hope will be favorable to your employ-ability. In this same way, your brand is the persona of a company, and it will be your customer’s first impression.
With that in mind, here are five airtight tips for developing a strong brand identity.
1. You’re selling Your Brand, not a Product
Product-centric marketing may have been the wisdom before, but now, in our rapid-fire digital age, you’ve got about 20 seconds to make your impression. And that’s just not long enough for the excellence of your product to shine through. What will keep your leads with you long enough to convert to sales is the impression, or perception, you cultivate, which basically means your brand. It won’t matter how good your product is if your brand doesn’t excite people: They will simply go elsewhere, and quickly.
2. Your Brand should reflect who you really are
Sure, you should think long and hard about what a customer wants to see and experience. That’s key. But it’s also key to think about who you are as a business, and to let that dictate your branding and marketing.
For example, if you are a web page designer who specializes in simple, modern designs, why is all your copy in an old-school serif font? Wouldn’t it make more sense for your stuff to be in something sleeker like Helvetica? These seem like minor decisions, but each informs the consumer’s sense of who you are and what you deliver. This creates a favorable, authentic relationship between your business and your customers, and buys you invaluable time for that relationship to gel before your client clicks away to a competitor.
3. You are only as good as your Art and Copy
It’s important to stress the huge role that your art and copy has in making up your brand identity. Let’s say people go to your landing page and find a design relic from the Geocities era, along with copy that promotes your business as “specializing in the cross-platform application of digital solutions”. Not only will they not know what you do, they won’t care.
Your landing page should have descriptive copy that your potential clients can relate to, with design that reflects modern UX best practices. This applies no matter what your business is and how big you are.
4. It’s OK to re-brand
You may have read this far and noticed some mistakes you’ve made in your own branding. Don’t worry. It’s perfectly okay to re-brand, particularly if you feel like you need to change your company’s perception in the eyes of potential clients. For instance, the venerable Ford is currently undergoing a major re-branding project to compete with modern car service companies like Uber and Lyft. If you re-brand sensibly, you won’t frighten away anybody: on the contrary, your business will grow. And this also applies to smaller companies: in 2013, a middling, security company called SafeMart evaluated its brand strategy and reemerged as LiveWatch. They’ve since won numerous industry awards and government grants.
5. Don’t Resort to Gimmicks
One final tip, which is something of a mild warning: don’t substitute gimmicks for hard work and reflection. If your brand identity is not where it should be, no amount of crummy ebooks, webinars, or SEO strategies can save it.
Of course, all of the above can be useful strategies, but it’s a matter of putting first things first. Figure out who you are, what you have to offer, and what people need. You owe it not just to your clients, but also to yourself.
Article: Dan Scalco, the founder and director of growth at Digitalux
Super Yachts, generally understood to be luxury yachts over 80 ft long, are the same as floating private 5 star hotels, without any expense able to escape. Today's Super Yachts offer high-speed internet connections, Plasma Screen TVs with satellite video when needed, superb chefs that prepare for your exact specifications, all of the water "toys" for example jetskis, waterskiing, scuba gear and wind surfers. Their interiors are frequently produced by name designers, and provide rooms for each need - offices, kids rooms (with Nanny's quarters, obviously), glorious master suites, separate decks for sunning, hot tubbing, and dining, and lavishly hired salons and dining rooms. Crew people frequently outnumber visitors and provide unending hospitality. Some Super Yachts even their very own beauticians, masseuses and Diving instructors.
All of this luxury usually floats within the world's paradises, whether it is someplace sunny and warm Islands, in france they or Italian Riviera, Sardinia, A holiday in greece, The country or less popular but equally enchanting regions of Asia, Australia, South Usa or Africa. It's quite common for any Super Yacht to invest the summer time in Mediterranean locations after which mix the Atlantic towards the Caribbean for that winter, to hop between St Barts, St Lucia, St Martin, Martinique and/or even the Grenadines. To know more about luxury yachts for sale, visit our website today!
All this luxury may also be yours. The Super Yacht charter marketplace is growing fast, with increasingly more gorgeous yachts being launched each year. It's not necessary to be named Onassis or Armani to be their boats! And also the costs don't have to be just for the super wealthy. Should you divide the cost of the Super Yacht by 2 or 3 couples, frequently the costs exercise the same to what you will spend in a 5 Star Resort.
Chartering an excellent Yacht
So many people are a little intimidated about chartering an excellent Yacht - there are numerous terms and customs they do not understand. But there's you don't need to be! Chartering an excellent Yacht is actually the same as booking an extravagance hotel, actually it's simpler since your broker is going to do the meet your needs (without charge)! Below are great tips about chartering an excellent Yacht:
Plan your holiday or event.
The most crucial factor that you can do for all of us would be to provide your broker just as much firm detail as you possibly can for what you're searching for. The "W"s spring to mind:
Who definitely are going (the number of cabins needed, children, etc.)
Where would you like to charter (where are you flying into, sites you need to see),
Which kind of yacht would you like - Motor, Sail, Classic, Modern
What's your current budget
The reason for chartering - Holiday, Event, Family Gathering, Business Meeting.
The a lot of above questions you are able to answer, the greater the broker can help you find the right boat.
Book Early.
The very best Yachts are booked 6 several weeks or even more ahead of time. If you prefer a summer time holiday charter within the Mediterranean you can start considering it in November and then try to book through the finish of The month of january. If you are searching for any winter vacation in someplace sunny and warm it is best to plan it throughout the summer time.
Take a look at Several Alternatives and get Questions.
This is actually the fun part! First, understand the kinds of yachts available by surfing a few of the popular yacht charter internet sites. You will soon place the kinds of yachts that suit your needs (sailing versus motor, classic versus chic, etc.) and also the costs which are connected using these choices. Discover an agent whom you like dealing with (you need to get GREAT service from your online broker, or change to another person). The broker will usually offer you online brochures of four-5 yachts that meet your criteria. It is now time to dream, inquire, and make certain you are receiving the yacht you would like. Your broker can frequently go to the yacht and consult with the crew, which help you intend your itinerary or ensure that the crew understands your particular needs. No doubt is simply too small - you're making a considerable purchase so make certain you receive exactly what you would like! Want to get more information on yacht charter? Visit our website.
The Crew helps make the Charter.
Even though you discover the perfect yacht, it is the crew which makes which are more spectacular charters. Some crews are traditional and formal, more relaxed and entertaining. Your charter broker can supply you with a crew profile, and in some cases may have already met them personally and let you know when the crew is a great fit for your requirements.
Charter costs.
The overall charter fee you have to pay rents the boat and the expertise of the crew for the mentioned charter period. Unless of course mentioned otherwise, Food, drink, and fuel is going to be extra. There'll normally be mooring charges and perhaps charges for scuba, water toys and communications. To facilitate this method and make trust, the is promoting the development Provisioning Allowance (APA) system. The Charter Operator estimates the price that'll be incurred, based on your itinerary (usually 20% to 30% from the charter fee) that is compensated on your part up front. This gives a financial institution take into account the Captain, who makes expenses in your account and keeps accurate records. In the finish from the charter, they'll refund the difference, or request you to pay more to pay for any shortfall.
Tipping isn't obligatory, but common practice on Super Yachts - normally 5% - 20% from the charter cost on the sliding scale for the way great you thought the crew was.
Normally, you'll be requested to pay for 1/2 from the charter fee upon signature, and 1/2 roughly thirty days prior to the charter. For apparent reasons, the charter won't begin until all debts are paid.
Other Helpful Information.
One you've booked, you'll normally be requested to complete a passenger list (with people's preferences, allergic reactions, and then any special needs), preferred itinerary form and provisioning demands. Please fill these out and return once you can - they are important to your general satisfaction.
Super Yachts normally make use of a MYBA (Mediterranean Yacht Brokers Association) contract that is made to standardise charter terms and safeguard both Charterer and Owner. It's standard protections and escalation clauses in situation you will find problems. Your broker can give back one before you make decisions if you wish to familiarise yourself using the terms.
It's also wise to realize that, once booked, you've signed a legally binding contract. You're obligated legally to pay for the whole charter amount whether or not you really board the yacht. In exceptional cases, you might be able to cancel, but monies is going to be refunded only when the yacht could be chartered to a different client. Due to this, many clients purchase insurance against cancellation.
Yacht Types
Motor yachts are usually categorised by Length (30, 40, 50 meter), quantity of cabins, manufacturer (Benetti, Feadship, Sunseeker, Dubois, Rodriguez) and propulsion type (sail versus. motor). A S/Y is really a Sailing Yacht, a M/Y is really a motor yacht. Each manufacturer features its own style, from the Rodriguez sleek Mangusta towards the classic looks of the Benetti.
Charter Locations
You are able to charter an excellent Yacht on almost any ocean. The conventional cruising areas of these Yachts are usually the Western Mediterranean, normally beginning from among the famous French Riviera ports for example Cannes, Antibes, St Tropez or Monaco. Corsica and Sardinia are hugely popular cruising areas, out of the box the stunning Italian Riviera. Naples/Amalfi Coast, Capri and also the beautiful island of Sicily will also be popular if you would like an Italian flavor. Towards the West, you will find the Spanish destinations including Barcelona, the Balearic Islands of Mallorca and Ibiza and also the South of spain. Crusing the Greek Islands supplies a the famous combination of beauty, history, culture, food and tranquility, and Croatia may be the up-and-coming hot Mediterranean destination using its countless beautiful and secluded islands.
A SuperYacht vacation in someplace sunny and warm or Bahamas can also be legendary. Locations nowadays are St Barth's, Anguilla, St Martin, and Barbados. We are also seeing a lot more exotic locations - Alaska Wildlife Adventures, Patagonia, the truly amazing Barrier Reef, the Galapagos, even Antartica. Your broker can arrange a trip for the above destinations, on the yacht that's specifically selected for your requirements.
